The jokes about people deciding on which car to purchase based on how many cup holders it has aren’t that far off after all.
According to a recent study, these accessories factor in to the consumer’s decision making process more than you would realize. Recent research from Specialty Equipment Market Association (SEMA) shows that options offered account for increasing sales at auto dealerships.
Some of the more popular accessories that are influencing consumers were sunroofs, high end sound systems (Now you know why the guy in front of you can’t hear you when you’re honking your horn) and Navigation systems (we need to know where we’re going). Probably the most popular is specialty tires and wheels. The craze is sweeping the nation. You’ve seen them out there. They seem to be everywhere. The huge, aggressive flashy rims with the skinny low profile tires are most popular in many urban areas. In many cases, the rims and tires you see on the streets are more expensive than the car itself! It’s all about making a statement we guess.
These accessories can help the auto shop owner increase his profits. All these specialty tires require a new fancy high performance Tire Changer and wheel balancer.
These trends are custom made for shop owners to raise revenues in an increasingly difficult business atmosphere. Garage owners who don’t take advantage of these situations when they arise are destined to fall behind the competition.